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  • Caesar Augustus: the first roman emperor who used coinage to consolidate his power


    Beatriz Camino
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    Caesar Augustus: the first roman emperor who used coinage to consolidate his power

    Who was Augustus?

    Caesar Augustus, also known as Octavian, was the first Roman emperor and one of the most significant figures in Roman history. He was born in 63 BC and was the grand-nephew and adopted son of Julius Caesar. After the assassination of Caesar in 44 BC, Augustus, then known as Octavian, emerged as his primary heir.

    The period before Augustus’ rise to power was marked by significant turmoil in Rome. The Roman Republic was in a state of decline, and the assassination of Julius Caesar plunged Rome into chaos, leading to a series of civil wars. These conflicts devastated the economy, resulting in widespread poverty, inflation, and a lack of stability.

    Augustus skilfully navigated this turbulent landscape. He formed the Second Triumvirate with Mark Antony and Lepidus to defeat Caesar’s assassins and consolidate power. However, tensions within the Triumvirate eventually led to further conflict, culminating in Augustus’ victory over Mark Antony and Cleopatra at the Battle of Actium in 31 BC. In 27 BC, Augustus was granted the title “Augustus” by the Roman Senate, becoming the first Roman emperor. His reign, known as the Pax Romana, was a period of relative peace, economic growth, and cultural flourishing that lasted over two centuries.

    What were the key reforms of Augustus?

    Augustus implemented several key reforms that reshaped the Roman Empire, stabilising its economy, consolidating his power, and laying the groundwork for long-term prosperity. One of his most significant reforms was the introduction of a trimetallic coinage system, which included gold, silver, and bronze coins. Unlike the Roman Republic, where gold was only sporadically minted, Augustus began systematically producing the aureus, a gold coin that became a cornerstone of the imperial economy.

    He also maintained provincial mints, allowing some regions to continue producing their own coins while aligning them with the imperial standard. The denarius, a silver coin that had been dominant, remained in circulation, but with the rise of the gold aureus, its importance diminished. Augustus fixed the value ratios between gold, silver, and bronze coins, bringing greater stability to the currency system and making economic transactions more efficient and reliable across the empire. This new structure, combining centralised control with the flexibility of local mints, allowed for smoother trade and a more unified economic system across the vast Roman Empire.

    How did Augustus’ reforms change the Roman monetary system?

    Augustus’ reforms transformed the Roman economy and monetary system by introducing stability, efficiency, and cohesion that had previously been lacking. Before his reign, the Roman economy was prone to instability, with a disjointed monetary system that hindered trade and economic growth. Augustus’ changes brought about a more reliable and standardised economic environment that curbed inflation. In this sense, the creation of a more unified and consistent monetary system allowed for easier and more predictable economic transactions across the vast territories of the empire, fostering trade and economic growth.  Additionally, Augustus’ reforms strengthened the central control over the monetary system, reducing the influence of local authorities and private interests. This unified the empire economically, making it easier to manage and administer, and ensuring that the economic benefits of the reforms were felt throughout the empire.

    How did coins serve as tools for propaganda and legitimisation of Augustus’ power?

    Coins were a powerful tool for propaganda, serving as a widespread medium to communicate Augustus’ authority and achievements across the Roman Empire. One of the key ways coins served this purpose was through the inscriptions and symbols they carried. Augustus often inscribed coins with titles and phrases that emphasised his divine connection and leadership. For instance, coins were marked with “Divi Filius,” meaning “Son of the Divine,” to highlight his status as the adopted son of Julius Caesar, who had been deified. Another common phrase was “Pater Patriae,” or “Father of the Country,” which underscored his role as the protector and leader of Rome. Coins were also used to commemorate military victories and significant events, further solidifying his reputation as a capable leader. For example, coins were minted to celebrate the victory at the Battle of Actium, which was a decisive moment in Augustus’ rise to power. Additionally, coins began to feature portraits of members of the imperial family, such as his grandsons Gaius and Lucius, demonstrating a message of dynastic continuity. This emphasised Augustus’ intention to secure his legacy and establish a lasting imperial lineage, reinforcing the idea of long-term stability under his family’s rule.

    How were Roman coins distributed across the Empire under Augustus?

    Under Augustus, the distribution of Roman coins across different regions of the empire was carefully managed to ensure economic cohesion and political control. Rather than fully centralising production, Augustus concentrated the minting of coins by establishing key imperial mints in strategic regions throughout the empire. This helped streamline trade, facilitate taxation, and support military payments while reinforcing Augustus’ authority and the empire’s unity through a more cohesive and controlled monetary system.

    The Roman military played a crucial role in the distribution of coins, as soldiers were paid in standardised currency, which they spent locally in the regions where they were stationed. This helped to spread Roman coins across distant provinces, integrating these areas more tightly into the Roman economic system. Trade was another major avenue for the distribution of coins. As Roman merchants conducted business across the Mediterranean and beyond, they brought coins with them, ensuring that Roman currency became the standard medium of exchange in both the central and peripheral regions of the empire.

    How can you identify coins from the reign of Augustus?

    Augustus’ coins often display specific symbols, inscriptions, and portraits that reflect his authority and achievements. For instance, the coins frequently bear his image, always in profile, often with his head depicted bare, though sometimes adorned with a laurel wreath symbolising victory and honour. The inscriptions on these coins almost always include titles such as “CAESAR” or “DIVI FILIUS,” highlighting his status as the adopted son of Julius Caesar and his connection to the divine.

    Additionally, Augustus’ coins were minted in various metals, including gold (aureus), silver (denarius), and bronze (sestertius, as), each with specific weight standards that can help in identification. Authentic coins from this period have consistent weight and metal content, which are crucial for determining their authenticity and value.

    What are some notable and valuable coins from the reign of Augustus?

    Several rare and highly valuable coins from the reign of Augustus are prized by collectors and historians due to their historical significance and unique features. Among these, the aureus with the title “Divi Filius” from around 2 BC stands out. This coin features a portrait of Augustus adorned with a laurel wreath on the obverse, while the reverse bears the inscription “DIVI F” (Divi Filius), with Augustus depicted holding a branch of laurel. This coin is particularly valued for its reference to Augustus’ divine heritage as the “Son of the Divine” (Julius Caesar). Another notable example is the denarius commemorating the Battle of Actium from 31 BC. On this coin, Augustus’ portrait appears on the obverse, while the reverse showcases the naval battle’s key elements, including symbols of victory and conquest. This coin is a tribute of Augustus’ victory over Mark Antony and Cleopatra, marking the transition from the Roman Republic to the Roman Empire. Additionally, the aureus with the “Imperium” type from around 27 BC is highly valuable. Its obverse displays Augustus’ head, while the reverse depicts him in military attire, holding a sceptre and a globe, with the legend “IMP” (Imperator). This coin underscores Augustus’ military leadership and his role in the empire’s expansion and consolidation.

     

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